India's
AltMedia
Specialists

🇮🇳 Cable TV · Cinema · OOH · Programmatic · BTL / Events

We help brands show up where their audiences actually are — in the channels that command attention, not just impressions.

Work With Us Our Channels
Scroll
20+ Years of experience
5 Alternate media channels
7+ Specialist media partners
100% Campaign accountability
About SanSid

We are not
a media agency.
We are specialists.

SanSid Media is a Bengaluru-based Alternate Media Solutions Network — India's dedicated specialists in the channels that deliver genuine, undivided attention.

We plan, place, and activate campaigns across Cable Television, Cinema, Out-of-Home, Programmatic, and BTL / Events — environments where competition is low, attention is high, and the memory of your brand lasts.

Not a full-service agency. Not a middleman. A focused specialist network that knows every channel we operate in, inside out.

ALT
MEDIA
Deep Channel Expertise
Every vertical we operate has been built from the ground up — not inherited, not generalist.
Vetted Partner Network
Seven pre-qualified specialist media partners across India, ready for seamless multi-market execution.
Outcome-First Thinking
Every campaign is structured around business outcomes. Not reach metrics. Not vanity numbers.
What We Do

Five channels.
One network.

Hover any channel. We are specialists in every one — the inventory, the audience, the right moment to show up.

01
Cable Television
Regional and local cable networks. Captive household audiences. High recall environments.
02
Cinema
On-screen ads and in-foyer activations. Undistracted attention in a captive, immersive environment.
03
Out-of-Home
Transit media, hoardings, and OOH placements across India's highest-traffic corridors.
04
Programmatic
Data-driven digital and DOOH campaigns. Precision targeting. Measurable, transparent outcomes.
05
BTL / Events
On-ground Activations, Events and experiential brand experiences that convert attention into real connection.
WHY_
Why SanSid

The case for
alternate media.

The digital feed is crowded. Costs are rising. Recall is falling. Alternate media offers brands genuine, undivided human attention in spaces their competition has not claimed.

We have built deep expertise in these channels because we chose not to do everything. That focus is what makes us different.

20+ Years · 5 Verticals · Pan-India
01
Specialist, Not Generalist
Every channel we operate in is one we have built expertise in — the inventory, the pricing, the audience behaviour patterns.
02
Accountable by Design
We structure every campaign around real business outcomes. Not reach targets. Not impressions. Results that move the needle.
03
Pan-India Reach
A vetted network of specialist media partners across India enabling seamless multi-market execution at scale.
04
Honest Counsel
We recommend what is right for the campaign, not what is easiest to sell. That integrity is the foundation of every client relationship.
The Founder
"My journey began selling cars — a true passion — and evolved into selling innovations and ideas. Today, that same instinct drives everything we build at SanSid."

Siddhartha Unni is a media and marketing professional with over 20 years of experience across Events, Experiential Marketing, Strategic Alliances, and Programmatic Advertising. His career spans radio station launches, show direction, coffee brand promotions, and global digital agency partnerships.

SanSid Media is the convergence of that journey — bringing together the physical and digital worlds of Alternate Media under one focused, accountable specialist network.

Siddhartha Unni
Founder & Director, SanSid Media
Siddhartha Unni — Founder & Director, SanSid Media
Media Events Experiential Programmatic Strategic Alliances OOH BTL / Events Ad Tech
20+
Years across Media, Marketing & Sales
Let's Talk

Ready to show up
where it counts?

Whether you are planning a campaign, exploring a partnership, or want to understand what alternate media can do for your brand — we want to hear from you.

Location
Bengaluru, Karnataka · Pan-India
Email
siddhartha@sansidmedia.com
LinkedIn
SanSid Media